Presented by

Experiential marketing has evolved from one-off stunts to fully integrated brand platforms. In this panel, we'll explore how that shift shows up in physical space, and how OOH plays a central role in extending immersive ideas into the real world. From large-scale installations to citywide takeovers, brands are using OOH to turn cultural moments into shared experiences. We'll examine how experiential thinking translates into scalable formats, how it amplifies social and digital storytelling, and the sophisticated ways that brands measure impact.

Meghan Shookman

VP of Marketing, Purely Elizabeth

Moderated by:

Esther Raphael

CMO
Intersection

Presented by

OOH is firmly in the media mix, but how is it actually being evaluated by decision-makers? This conversation brings together leaders from across the advertising ecosystem to discuss how OOH fits within broader, omnichannel strategies. We'll look at how teams are balancing brand and performance objectives, what earns incremental budget, and how OOH competes with or complements retail media, CTV, and digital. Expect a candid discussion about measurement expectations, internal decision-making, and what partners need to deliver to keep OOH at the table.

Tyler Goldberg

Director of Political Strategy
Assembly Global

Michelle Salerno

Director, Offline Media Planning and Investment
Known

Moderated by:

Alex Ewing

CEO
OneScreen.Al