Anthony Katsur is the CEO of IAB Tech Lab, leading the development of global technical standards for a transparent digital advertising ecosystem. A 27-year industry veteran with leadership roles at Nexstar, Magnite, and DoubleClick, Anthony spearheads critical initiatives addressing privacy regulations, signal loss, agentic buying and selling, and CTV. Under his guidance, IAB Tech Lab has launched the Agentic Advertising Management Protocols, Trusted Server, and the Global Privacy Protocol, ensuring the global digital ad economy remains at the forefront of technological innovation.