A seasoned leader with a 20-year track record of success in media, marketing, and market research, Dan brings a deep understanding of audience measurement from both the media owner and agency perspectives. As the Global Service Line Leader for Audience Measurement at Ipsos, Dan leads a global team operating in 35 markets, collecting data and insight in over 70 countries. He combines a strategic focus, honed at publishers such as The Economist, The Wall Street Journal, and The New York Times with the quality and rigour for which Ipsos is famous. He excels at collaborating with colleagues and clients to transform data into actionable plans and impactful research strategies.

Dan has also been recognized for pushing for diversity across projects, where he led the international DEI focus at The New York Times. He is also an active member of MEFA, where he acts as a mentor to help develop young talent.

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