Tyler Goldberg is the Director of Political Strategy at Assembly Global, where he helps oversee the planning and execution of political media strategies on campaigns around the country. Since joining Assembly in 2020, Tyler has helped build and lead the agency's Political Practice, establishing it as the only global omnichannel commercial media firm with a political vertical.

Tyler has led the development of Assembly’s Advocacy Consulting Technology (ACT) practice – a suite of tools designed to help commercial advertisers navigate the challenging political landscape. ACT has helped both new and existing Assembly clients avoid the pitfalls of performative advocacy and tailor proactive media strategies around hot-button cultural issues.

Prior to joining Assembly, Tyler worked in the Institutional Asset Management Practice at Dukas Linden Public Relations and served as a Senior Strategist at Canal Partners Media. Tyler also spent time working on political campaigns in New York and Georgia.

An expert in political media and its effects on commercial advertising, Tyler is an active thought leader in the field. He has written several white papers and spoken at events hosted by MediaPost, AAPC, SXSW, and others. Additionally, he has been featured in Campaigns & Elections, the Drum, AdAge, and Bloomberg.

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