Jennifer Farquhar is Director of Out of Home at PMG, where she leads strategic OOH planning and investment across a diverse portfolio of brands. With expertise spanning traditional and digital out-of-home, Jennifer is passionate about helping brands create impactful, culturally relevant experiences that connect with audiences in meaningful ways. Known for her collaborative approach and strong industry relationships, Jennifer focuses on innovative storytelling, high-impact media opportunities, and integrated strategies that help brands stand out in the physical world. She has played a key role in growing PMG’s OOH capabilities and elevating the channel as an important part of the modern media mix.Based in Dallas, Texas, Jennifer enjoys traveling, discovering great restaurants, and spending weekends at swim meets supporting her son’s competitive swimming journey.