Paul Kultgen is the Executive in Residence at OAAA and Geopath, where he is currently architecting the next generation of OOH audience measurement to fuel industry growth. Drawing on leadership experience at Kraft Foods, Ogilvy, and Nielsen, Paul has shaped market solutions that make measurement more transparent, decision-grade, and usable. His work ensures that media value is clearer and easier to activate for both sellers and buyers—providing the defensible data and metrics required to drive scalable growth as the media landscape evolves. Paul is also the founder of Boom Impact and an adjunct instructor at Lewis University.