This session delivers the latest update on the industry's Advanced Measurement System (AMS) initiative and how it is translating measurement progress into commercially actionable outputs. Attendees will hear what has been completed, what the 2026 pilot is designed to prove, and how this work supports OOH growth and a smoother sell-buy process for Independent companies and buyers of all sizes.

Founder, Boom Impact;
Executive in Residence, OAAA & Geopath

Moderated by:
SVP Marketing and Analytics
OAAA
This session explores practical Al applications that Independent OOH companies can adopt today to drive efficiency and strengthen their business operations. Attendees will hear real-world examples from peers across the industry and leave with actionable ideas for integrating Al tools into day-to-day workflows-from sales and operations to marketing and client service.

Vice President, Mile High Outdoor

Co-Founder, Landmark Digital;
Head of Growth, Salta With Us

SVP, Government Affairs, OAAA
Moderated by:
Publisher, Billboard Insider
Sponsored by

Attendees will learn practical strategies for earning client buy-in, overcoming common creative barriers, and executing campaigns that make the most of OOH's unique impact as a medium. The session will also include a topline review of best practices and OAAA resources available to help Independent OOH companies make a stronger case for better creative.

Founder & CCO, OOHC;
VP of Creative, Meadow Outdoor Advertising

Creative Director, Link Outdoor Media

General Sales Manager, Reagan Outdoor Advertising

Vice President of Business Development, Adams Outdoor Advertising

Moderated by:
VP of Creative, Lamar Advertising Company
This session provides a review of the current mergers and acquisitions landscape for OOH media companies, including key trends, deal drivers, and what buyers and sellers are prioritizing in today's market. Attendees will come away with a clearer picture of acquisition dynamics, key valuation metrics and an assessment of where the industry is headed.

CEO, Drachman M&A Co.

Moderated by:
EVP, Government Affairs, OAAA
Sponsored by
