Jessica is the Head of Brand Marketing and Partnerships at Shopify, where she leads a team focused on inspiring the next generation of entrepreneurs to build with, and love, Shopify. Her work sits at the intersection of culture and commerce, celebrating the grit and glory of entrepreneurship through strategic collaborations with both emerging creators and global icons, including MrBeast, Alix Earle, Cardi B, Tom Holland, Emma Grede, Colin & Samir, A$Ap Rocky, Jayda Cheeves and more. These partnerships go beyond traditional marketing - spotlighting real founder journeys and inspiring millions to build businesses of their own.Before Shopify, Jessica led consumer marketing at Coinbase, helping to drive trust and cultural relevance for crypto through initiatives at the intersection of sports, music, and fashion. Prior to that she held roles across product marketing, brand marketing, and partnerships at Visa and Yahoo!