Known as a highly effective and purposeful business leader, Whitney Krause brings expertise in brand strategy and human understanding to her teams and clients. At Ipsos, Whitney is President of the Market & Audience Group of Service Lines for the US, helping clients better understand their audiences, reputations, and market positioning.

The Market & Audience Group provides strategic market intelligence so brands know where to play and how to win. This connects to how companies understand their broader corporate reputation, and deeper audience understanding with our social intelligence platform, and syndicated audience studies.

Prior experiences with MaPS/Millward Brown and Kantar honed team and business management with a focus on brand, audience understanding & segmentation.

Whitney also oversees the US Culture Council and is the North America Executive Sponsor for Ipsos Belong, focusing on our Ipsos employee experience and the continual enhancement of thought diversity in our work.

Whitney is based in our New York office, and lives in Brooklyn with her husband and her two young rambunctious sons.