Ross Reilly was appointed Executive Vice President of Lamar Advertising Company and President of the company's Outdoor Division in January 2026. Prior to assuming that role, he had served as Lamar's Vice President of Mergers and Acquisitions and Special Projects since April 2020, which included responsibility for guiding the programmatic sales strategy. Previous to that, he served as vice president and general manager of the company's Baton Rouge market from September 2016 through March 2020 and as manager of leasing and development in the company's New Orleans market from October 2015 to August 2016. Prior to joining Lamar, Mr. Reilly co-founded and served as chief operating officer of one of the Gulf Coast's largest solar contractors. Mr. Reilly received his B.A. from Vanderbilt University in 2009.