Altug Simsek is the Chief Business & Strategy Officer at Firefly, a global leader in mobility-based out of home advertising, operating across seven countries and delivering over 10 billion impressions each month.

He leads revenue strategy, business operations, and growth across the U.S. and international markets. Over his seven-year tenure at Firefly, Altug has been instrumental in scaling the company through multiple phases of hypergrowth, driving revenue expansion and profitability, and leading multiple strategic acquisitions and integrations, helping establish a leading position in mobility-based OOH through operational excellence and data-driven decision-making.

Prior to Firefly, Altug was a management consultant at McKinsey & Company, where he advised leading global organizations across financial services, technology, and consumer sectors on strategy, operations, and growth.

He holds an MBA from The Wharton School at the University of Pennsylvania.