Mendi Robinson began her career at Lamar Advertising in 1997, where she is currently the VP of Creative at the corporate office. She trains Lamar's sales force and designers to sell and create effective OOH advertising. Her responsibilities also include managing the Marketing team of designers, photographers, and videographers who create Lamar’s brand and all corporate and sales collateral. A graduate of the Louisiana Art Institute, she is active in the Baton Rouge community as a member of the local Advertising Federation. She serves on four boards in the Baton Rouge area and was elected to the Baton Rouge Business Report Forty Under 40 class in 2015. Nationally, she serves as chair of the OAAA creative committee and on the Advisory Board of Colossal Media. Mendi resides in Baton Rouge with her husband, Donnie, and their two children.