Gale Bonnell, a 39-year veteran of the OOH advertising industry, is Vice President of Business Development with Adams Outdoor Advertising in Charlotte, NC, where she specializes in driving OOH revenue growth by delivering strategic value to advertisers through innovative use of the medium. Creative strategy and marketing excellence are hallmarks of her career. She works closely with the Adams' AdLab and Marketing teams to develop impactful campaigns for brands such as Dunkin', McDonald's, Coca-Cola, and Cook Out. Gale served on the OAAA Independent Advisory Council and was recognized by OOH Today as one of the top women driving growth in the industry. She is a Community Advisor to Dress for Success, and chairs their "Women who Inspire" campaign that has raised over $1 million through billboard-driven initiatives. She also serves on the board of the Hood Hargett Breakfast Club's Liz Murray Scholarship Fund and is a key fundraiser for 24 Foundation, riding 100+ miles annually to support cancer patients. Married to Richard Bonnell, Gale is a proud mother of two daughters and grandmother of three grandsons.